Pre-Order Your Farm Fresh Boxes Today! Boxes begin shipping by December 1st.

News

Sierra Oro Farm Trail Launches Holiday Tasting Box

Direct from Local Family Farms and Wineries to your Clients, Friends and Family’s Doorsteps

 

OROVILLE, Calif. (Nov. 18, 2020) -- Save time and money this holiday season while supporting Butte County family farms and wineries when you send the gift of a Sierra Oro Farm Trail holiday tasting box.

The farmers and vintners of the Sierra Oro Farm Trail are working together to make buying locally grown holiday gifts an effortless experience. The Sierra Oro Farm Trail has hand-selected its favorite local holiday wines, beautifully paired with direct-from-the-farm holiday food items in the first-ever Sierra Oro Farm Trail holiday tasting boxes.

The wine selections and artisanal foods are festive and tasting boxes are bountiful. Options come in a variety of price and size options starting at $59.99. An assortment of hand-selected local wines can be purchased as part of a tasting box, or in wine sampler packs. Choose from six reds or six whites, or a case of twelve bottles from Butte County’s favorite wineries.

Sierra Oro also offers a food-only box that doesn’t include any alcohol. While parties and entertaining may be limited this year, the farm trail has done the work on selecting the region’s best farm fresh products for your holiday needs.

“Your one-stop shopping experience can be done with a ‘click’ without leaving your home or office,” said Nicole Johansson, organizer of the Sierra Oro Farm Trail. “It’s a gift you can feel good about because you’ll be supporting our local farms and boutique wineries who’ve suffered tremendous losses through the wildfires and business closures during the pandemic.”

To order a tasting box or a wine sampler, visit www.sierraoro.org. The first 600 Food & Beverage tasting boxes will also feature Sierra Nevada Brewing Co.’s newly released Farm Trail Harvest Baltic Porter, a California-exclusive.

Shipping is available and curbside pick-up is also an option for local orders. For details about tasting boxes, call Sohnrey Family Foods at 530-720-1111. Boxes are expected to sell out.

For more information about the Sierra Oro Farm Trail, visit www.sierraoro.org, email info@sierraoro.org, or call the Butte County Farm Bureau at (530) 533-1473. Follow us on Facebook, Instagram and Twitter for updates and product offerings.

The Sierra Oro Farm Trail is known for its annual passport weekend, an event on Columbus Day weekend that usually brings 2,500 people from all over California and neighboring states to tour, taste and toast at Butte County local farms and wineries. 

This event is designed for the farms and wineries to sell their products to new customers and introduce people to the bounty of Butte County and the abundance of agriculture here. Normally, farms report their biggest weekend in sales during the 2-day weekend event. It's a great opportunity for locals and travelers to support a family farm or winery, sign up for wine clubs and have a unique experience of meeting the farmers and wine makers themselves. Years of guest tracking and satisfaction surveys rate the weekend a 9-10.  Many of our out of town guests are friends of locals who come in specifically to take a tour on the farm trail. It is an economic driver and a tourism driver for all the cities and towns in our county and a memorable experience for those who take part.

This year, with festivals and events CLOSED in California, we feel that there is too much uncertainty to have a passport weekend. Wineries are not yet allowed to open and when they do have clearance to open, we have seen the reopening plans in Napa and other wine areas that require tastings be in single serve glasses and no more than 4 people at a winery appointment at a time. For an event that normally serves 40-50 guests an hour at 30+ locations, we feel that our only option is to pivot. 

There are three parts to our pivot strategy:

  1. Sierra Nevada has approached us about brewing a seasonal beer, Farm Trail Harvest Baltic Porter, that will be released in our tasting boxes in early Oct. 2020. 
  2. Chico State, a 16-year partner since Passport Weekend always falls on the same weekend as Alumni & Family weekend, would like to engage parents and alumni in a virtual parent weekend and work with us to create at home tasting videos and farm tours featuring our farmers and wine makers, more details are forthcoming.
  3. Tasting Boxes - since people can't travel to Butte County, we would like to be able to send a taste of Butte County home to them. We are working on a tasting box strategy that would allow us to ship boxes of products from the farms and wineries on the farm trail that coincide with the tasting videos.

Chico State University Farm is also collaborating with us, as is Lundberg Family Farms who is a possible partner in the beer and wants to launch a new product Organic Rice Cake Minis through our tasting boxes. 

    Chico State University Farm is also collaborating with us, as is Lundberg Farms who is a possible partner in the beer and wants to launch a new product Organic Rice Cake Minis through our tasting boxes. 

    Farm Trail normally does not try to keep profits for itself. We do not rely on any government or grant funding, we are fully sustainable and the passport weekend is our only fundraiser. 

    The challenge is that in order for the Sierra Oro Farm Trail to support all of these farms, the farm trail needs capital to purchase the items from the farms and materials to get this mailing going. 

    Sierra Oro Farm Trail is a non profit organization, we are part of the Butte Ag Groups Foundation at the Butte County Farm Bureau. We have been making our map since 2004 and the project continues to grow year after year. 

    On behalf of 35 local farms and wineries that together are known as the Sierra Oro Farm Trail, thank you so much for your time and support.

    Time to Say Cheers…Sierra Nevada Brewing Co. and Sierra Oro Farm Trail Team Up to Launch Farm Trail Harvest Baltic Porter

    Newly Crafted Beer Featured in Tasting Boxes
    for Virtual Sierra Oro Passport Weekend, Oct. 10, 2020

    OROVILLE, CA — (Aug. 17, 2020) — Fresh from the orchards, a new seasonal Sierra Nevada Brewing Co. beer will debut in a box of Butte County farm-fresh products, just in time for the area’s 16th annual Sierra Oro Farm Trail Passport Weekend that is going virtual in 2020.

    Farm Trail Harvest Baltic Porter, a deliciously dark lager, embodies a culmination of flavors from the Sierra Oro Farm Trail. The beer is brewed with fresh peaches grown at Chico State University Farm , Maisie Jane’s California Sunshine Products fire roasted almonds and organic brown rice syrup from Lundberg Family Farms.

    “Sierra Nevada has been in the North State for 40 years, and the rich agricultural heritage of this area is deeply embedded in who we are,” said Sierra Nevada Communications Director Robin Gregory. “We’re thrilled to join this collaboration celebrating the flavors of our home.”

    Farm Trail Harvest is produced in limited quantity and will be available in the first 500 Sierra Oro Farm Trail tasting boxes. Food, wine and craft beer enthusiasts can order a Sierra Oro Farm Trail tasting box starting August 17. For less than the price of two passport tickets and a tank of gas (valued at $150), the local community and enthusiasts from afar can experience a virtual tasting experience by selecting from three tasting boxes at www.sierraoro.org:

    • Food Box $79.99: Will include farm fresh products made in Butte County, including Lundberg Family Farm’s debut of its new Organic Rice Cake Minis.
    • Food and Beverage Box $124.99: Will include all food box items plus two bottles of wine and a limited-edition bottle of Sierra Nevada’s Farm Trail Harvest Baltic Porter. The beer will be available in limited quantity. The first 500 tasting box orders will receive a bottle in their shipment.
    • Sierra Oro Farm Trail Case of Wine: $249.99: Will include a case of 12 wine bottles from Sierra Oro Farm Trail wineries.

    “We knew we couldn’t invite people to visit our farms, so instead, we are sending the farms home to supporters and enthusiasts in a tasting box and including few new surprises,” said Nicole Johansson, who co-founded the Sierra Oro Farm Trail in 2004 with her husband, Jamie Johansson, and local vintner, Heather Quilici. “The tremendous support we’ve received from our local farms, business community and Sierra Nevada Brewing Co. has been humbling. Our community has always supported agriculture in a big way.”

    The Sierra Oro Passport Virtual Weekend will take place in a series of tasting videos broadcast on Saturday, Oct. 10, 2020 at 11 a.m. The event is also in collaboration with Chico State’s Virtual Parent & Alumni Weekend Celebration .

    Virtual tastings will take place to coincide with the items in the tasting box. Interactive videos will run on the University’s GoToMeeting Platform, registration will be required to attend , Space is limited. A virtual toast to Butte County. Sierra Nevada Brewing Co. will debut Sierra Oro Farm Trail Harvest Baltic Porter and a toast to Butte County. Maisie Jane Hurtado, Anders Lundberg, Dave Daley from the University Farm will participate in the video.

     

    In addition, active participation and marketing support for Sierra Oro Farm Trail Passport Weekend is provided by Explore Butte County, committed to generating awareness for local businesses, restaurants, wineries, breweries, destinations and lodging. John Pearson, executive director of Chico Velo and board member for Explore Butte County, will host the virtual tasting and provide an interactive question and answer format for listeners to participate and engage.

    SIERRA ORO FARM TRAIL SAYS ‘LET’S GET VIRTUAL’... DELIVERS TASTING BOXES AND ANNOUNCES VIRTUAL PASSPORT WEEKEND IN COLLABORATION WITH CHICO STATE

    PARENT & ALUMNI WEEKEND

    OROVILLE, CA -- (August 17, 2020 ) – The Sierra Oro Farm Trail will celebrate its annual Passport Weekend in partnership with Chico State’s Virtual A lumni and Family Weekend on Saturday, October 10, 2020.

    In an effort to keep our community, visitors, farmers and wineries safe, the Sierra Oro Farm Trail is pivoting to a virtual effort this year with deliciously creative options in place. Instead of in-person visits, direct-order tasting boxes from farms and wineries on the trail will be available for delivery or curbside pick-up the first week of October. Boxes will arrive in time to coincide with the virtual farm-to-fork tasting opportunities presented through hosted interactive online tasting videos through a partnership with California State University, Chico’s Office of Alumni and Parent Engagement .

    “This year, residents and guests can tour, taste and toast their way through the Sierra Oro Farm Trail without leaving their homes,” said Nicole Johansson, organizer of the Sierra Oro Farm Trail since 2004. “A purchase of a tasting box supports family farms and wineries and allows everyone to partake in a variety of virtual tasting experiences that keep our ‘meet the farmer’ experience alive for loyal trail goers.”

    California State University, Chico’s Office of Alumni and Parent Engagement, a 16-year partner in the Sierra Oro Farm Trail’s signature passport weekend, is inviting parents and alumni to celebrate Virtual Alumni and Family Weekend by participating in the tastings and tasting box delivery.

    “This is a great way for us to engage parents and alumni in celebrating our local community and college atmosphere while students are distance learning,” said Shari Anderson, director of the University’s Office of Alumni and Parent Engagement. Plans for virtual family weekend can be found here . The site will be updated as plans unfold.

    Food, wine and craft beer enthusiasts can order a Sierra Oro Farm Trail tasting box starting August 17, 2020. For less than the price of two passports and a tank of gas (valued at $150), guests can experience a virtual tasting experience by selecting from three tasting options at www.sierraoro.org.

    • Food Box $79.99: Will include farm-fresh products made in Butte County, including Lundberg Family Farm’s debut of its new Organic Rice Cake Minis.
    • Food and Beverage Box $124.99: Will include all food box items plus two bottles of wine and a limited-edition bottle of the new Sierra Nevada Brewing Co.Farm Trail Harvest Baltic Porter. Farm Trail Harvest Baltic Porter will be available in limited quantity starting this fall. The first 500 Sierra Oro tasting box orders will receive the sample in their shipment. For more information on the beer collaboration visit www.sierraoro.org
    • Sierra Oro Farm Trail Case of Wine $249.99: Will include a case of 12 wine bottles from Sierra Oro Farm Trail boutique wineries.

    As part of the University’s participation, beef sticks from the California State University, Chico Meats Lab are included in the tasting boxes. The University Farm has also provided peaches from its beloved peach orchard for Sierra Nevada Brewing Co.’s Farm Trail Harvest Baltic Porter.

    Virtual tastings will take place to coincide with the items in the tasting box. Interactive videos will run on the University’s GoToMeeting Platform, registration will be required to attend , space is limited. A virtual toast to Butte County. Sierra Nevada Brewing Co. will debut Sierra Oro Farm Trail Baltic Porter and a toast to Butte County. Maisie Jane Hurtado, Anders Lundberg, Dave Daley from the University Farm will participate in the video.

    In addition, active participation and marketing support for Sierra Oro Farm Trail Passport Weekend is provided by Explore Butte County, committed to generating awareness for local businesses, restaurants, wineries, breweries, destinations and lodging. John Pearson, executive director of Chico Velo and board member for Explore Butte County, will host the virtual tasting and provide an interactive question and answer format for listeners to participate and engage.